Due to the Covid-19 pandemic, most of the activities and businesses have become online based. Even the never ending thirst for knowledge could not be suppressed during restrictive mode of lockdown because of active participation in online media. The new normal era has introduced a new term; “Webinar” (though the term has not been coined recently and has always been there ineffectively or less effectively). All these online workshops, e-classes and virtual training are different forms of webinars. 

In this gruesome situation, the rise of webinars has given us a safe way to develop our educational and professional skills by maintaining social distancing at the same time. It should be no surprise that in these pandemic times, working from home, isolating, avoiding infection… learning and development options that don’t require face to face contact or travel are becoming increasingly popular. Cue the rise of the webinar! 

Webinars have given us a safe way to keep our professional engagements going and socially distance at the same time. Now that digital-first events are the new normal, we’re seeing webinars happening nearly every minute across the world. So it’s safe to say there’s been a noticeable shift in the number of webinars happening on a day-to-day basis. Consequently, there’s also been a shift in webinar trends. Some of the most significant advantages of a webinar are that it is cost-effective and less time-consuming than other media. They are location flexible, allowing people from all over the world to attend and interact in real-time. Plus, it provides room for higher engagement and better relationship-building. 

Webinars remain one of the most important marketing tactics in the manufacturing sector, and your target audience has high expectations for such events. In 2020, you will need to up your game in the following ways to create an effective and memorable audience experience and to continue driving results. Not only because of the current global crisis, webinars are shaping up to be a popular learning tool in the future. Expect to see more interactive tools and techniques emerging, to further increase the engagement options for participants. Expect to see more webinar series, with linked micro topic events being used to provide a consecutive sequence of bite sized learning that when taken together are anything but ‘micro’. Finally, expect concerns about online security to influence the choice of webinar platforms and tools. 

A webinar is great if it is conducted in the right way. It is the future platform for sharing knowledge and expertise. Some webinars cost an amount of fee and some are free. However, both are effective, modern and skill-based. Therefore, let’s celebrate the rise of webinars and never stop chasing knowledge! 🖥